My Teaching Gigs

I was asked if I was doing any other teaching than that listed in the recent faculty summary at IUPUI.

The answer is "yes"....I teach a series (one course at a time) at the University of Indianapolis (http://www.uindy.edu) in the evening MBA program (http://gradbus.uindy.edu/evening/) . It is part of a "marketing certificate" series, where the students need at least 3 classes beyond the core one to earn the certificate...

Here's the info:

MBA 670 – Marketing StrategyThe focus is on the marketing processes and tools for building strategies which deliver superior levels of customer value and profitability. This course is designed to coincide with the professional certified marketer program of the American Marketing Association and subsequent designation exam. Syllabus for MBA 670
Concentration Courses Available (9-15 credit hours)
Marketing


MBA 641 – Integrated Marketing CommunicationsMore and more organizations have recognized the need to have multiple areas of business development all on the same page. Whether it is integration functionally or literally, the disciplines of marketing, public relations, planning, government relations, and other sub-disciplines must come together as a unified, coordinated whole. This course concentrates on creating an understanding of Integrated Marketing Communications using a combination of lecture, interactive exercises and guest speakers from the business community. Syllabus for MBA 641


MBA 642 – Not-For-Profit MarketingThe world of not-for-profit is different from large manufacturing and service industries. From inclusion of fundraising, use of volunteers, and limited resources, not-for-profit marketing uses a different mind-set and expanded set of tools from it’s corporate counterpart. This course concentrates on the differences between the for-profit environment and the non-profit sector, including healthcare, human services, government, religion and utilities. The course reviews the traditional elements of marketing and their application in a non-profit environment. Syllabus for MBA 642


MBA 643 – Service Marketing -To gain an edge in service marketing, one must first build a strategy. That strategy must limit itself operationally and in scope or one ends up with service too diffused and ineffective. Customers can be classified in many ways; two obvious ways are the cost and convenience of serving a particular group. Good service meets or exceeds customers' expectations. A service provider can do a lot to position itself so that it can manage these expectations. Service Marketers find themselves going beyond the “4 P’s” to consider people, process, politics and the physical design that is the “servicescape.” This course concentrates on the intangible aspects and customer focus of service marketing and teaches the tools and strategies needed to succeed in a service industry using a combination of lecture, interactive exercises and guest speakers from local service organizations. Syllabus for MBA 643


MBA 644 – Public Relations - In today’s ever changing environment, marketers will sometimes find themselves reporting to public relations professionals, having public relations people reporting to them or working alongside PR professionals as equals. Marketers must have a clear understanding of the nuances of this communications-heavy applied social science and its sub-disciplines including special events coordination, media relations, investor relations, consumer relations, government relations and publications. This course clarifies the differences between marketing and public relations and provides those in either discipline area an understanding of the strategies and tactics of public relations and how those interact with the strategies and tools of marketing. Syllabus for MBA 644

Working on Crisis Communication and Social Media Project

Hi all

As mentioned, Dan and I are working on preparing a presentation for the AHA SHSMD conference in September which will focus on crisis communication and social media.

To help us look at how folks are using media in crisis and are using (and plan to use) new and social media, we developed a short survey on Survey Monkey. It takes about 8 minutes to complete, so if you haven't yet taken it...would you take a few minutes and respond?

http://www.surveymonkey.com/s.aspx?sm=lePNFw4D8iU6EHS5L2J_2fGQ_3d_3d

Thanks, Fred

Social Media Tips

I'm working on a project with my Buddy Dan Millar in preparation for a National H ealthcare Conference in September in San Francisco. The topic is one of the "usual" ones - but with a wrinkle, to add discussion of how, where and when to add a social media component to crisis communication. So, when this morning's Web Marketing tip sheet came up with social media tips...I bookmarked it! http://www.wdfm.com/marketing-tips/lee-odden-social-media.php

If any of you folks who stumble upon this new blog have any additional tips - particularly where, when and how social media is being used in crisis communication (especially in healthcare)...please comment and let me know.

Pax Vobiscum,

Fred

My friend Corie asks...how would I advise Barak

My friend Corie (http://www.CorieCommunications.com) asks in her post how I would advise Barak Obama to distance himself from his Pastor who made remarks that have injured his campaign.

I'm glad I'm not a political pundit, I'm much too blunt. I'd probably advise him to tell the truth and let the chips fall where they may. If he knew his Pastor's views - I'd say say, and say whether he agreed at that time and (I would hope) that his experience in Senate has taught him that his Pastor was wrong if previously agreed, if he didn't agree. Say so - (as he's done). The Truth will make you free.

FB