The Internet is a tool – not nirvana or the magic bullet.
That’s what PR Lifelines in Health Care conference speaker Kathy Lewton warns health care PR professionals when considering results-driven tactics. Today’s multiple media channels are imposing big changes in the PR environment. Hear what Kathy says about balancing today’s new social media channels with the tried-and-true personally delivered product on the audio podcast below, and get Kathy’s view on how you can stay on top, be proactive, and effectively utilize today’s social media channels by attending the April 10 PR Lifelines conference at the IUPUI Campus Center.
Listen to Kathy Lewton’s audio podcast:
http://www.youtube.com/watch?v=P8hpf-jlTKA
Don’t wait for the April 6 deadline to register for the PR Lifelines conference. Register NOW:
http://www.journalism.iupui.edu/PRconferences/LifelinesHealthCare/Registration.html
Stay in touch with conference news by following us on:
Blogger: http://prlifelines.blogspot.com/
Twitter: http://twitter.com/PRlifelines
Facebook: http://www.facebook.com/group.php?gid=128914830300&ref-mf
YouTube: http://www.youtube.com/watch?v=P8hpf-jlTKA
(And, in the interest of full disclosure and shameless self-promotion - yes, my buddy Dan Millar and I are speaking at this one!...nonetheless, I'd appreciate it if you would consider it, or if can't - at least pass along the information to colleagues and contact lists of those you think might find it interesting. In the interest of keeping this low cost - only $50 for the day - we haven't sent postcards, done ads, or sent expensive conference brochures. - consequently, we're relying on our friends to spread the word!)
Thursday, April 2, 2009
Tuesday, September 23, 2008
Digital Denizens
I've managed to make it through week three of my Digital Instructional Design class - learning a few resources, trying to understand the breadth and depth of tools available to me to use in teaching, and feeling - generally - a little out of my league.
Today, however, I found an article which includes a quiz to help folks understand where they fit in the spectrum of digital denizens.
"Mark Prensky, an author and educational consultant, has posited that individuals who have grown up with technology – digital natives -- differ radically from those who have adopted technology later in life – digital immigrants. In 2001, he published an article which has been creating a buzz in the educational community. The article is titled Digital Natives, Digital Immigrants: A New Way to Look at Ourselves and Our Kids .
In this essay, he describes digital natives as:
* Growing up with technology
* Accustomed to quick access to information
* Comfortable with multitasking
* Reliant on graphics to convey messages quickly
* Thriving on instant gratification and frequent rewards
and digital immigrants as:
* Adopting technology later in life
* Preferring to print media over electronic media
* Depending upon others to access electronic resources for them
* Reading instruction manuals before using software rather than jumping in and skimming menus, responding to error messages, or using online help
I was pleased, when I took the quiz that I actually fell into the "digital native" category and not the digital recluse or digital refugee.
"Digital recluse – A person in this category absolutely refuses to knowingly use electronic technology. Computers are forbidden in his/her household. Microchips exist only in tools where their true nature is disguised (e.g., automobiles, microwaves, heating/cooling systems).
Digital refugee – A person in this category uses technology unwillingly. It has been thrust upon him/her by his/her environment. Although using technology is a chore, not using it is even more of a challenge. S/he may have grown up with technology or may have been forced to adopt technology as an adult. S/he prefers hard copy and distrusts electronic resources. S/he may regularly enlist other for assistance in the use of technology, particularly reducing technology to a non-electronic form (e.g., printing e-mail before reading it).
Digital immigrant – A person in this category has willingly traveled to the land of technology. Although unfamiliar with the full potential of various electronic tools, s/he holds an underlying belief that technology can be a useful tool, especially for repetitive tasks. S/he may have grown up with technology or may have adopted technology as an adult.
Digital native – A person in this category uses technology in executing a wide variety of tasks and readily adapts to changes in the tools that s/he uses. S/he may have grown up with technology or may have adopted technology as an adult.
Digital explorer – A person in this category pushes electronic tools to the limit and is always on the lookout for new tools that do more, work faster, and work more easily.
Digital innovator – A person in this category doesn’t just look for new technology tools, s/he builds new tools and/or adapts old tools to new purposes.
Digital addict – A person in this category is highly dependent upon technology tools. S/he may become quite distressed when access to technology tools is disrupted."
The quiz is available at Stockton University: at http://loki.stockton.edu/~intech/spotlight-digital-denizens.htm
Today, however, I found an article which includes a quiz to help folks understand where they fit in the spectrum of digital denizens.
"Mark Prensky, an author and educational consultant, has posited that individuals who have grown up with technology – digital natives -- differ radically from those who have adopted technology later in life – digital immigrants. In 2001, he published an article which has been creating a buzz in the educational community. The article is titled Digital Natives, Digital Immigrants: A New Way to Look at Ourselves and Our Kids .
In this essay, he describes digital natives as:
* Growing up with technology
* Accustomed to quick access to information
* Comfortable with multitasking
* Reliant on graphics to convey messages quickly
* Thriving on instant gratification and frequent rewards
and digital immigrants as:
* Adopting technology later in life
* Preferring to print media over electronic media
* Depending upon others to access electronic resources for them
* Reading instruction manuals before using software rather than jumping in and skimming menus, responding to error messages, or using online help
I was pleased, when I took the quiz that I actually fell into the "digital native" category and not the digital recluse or digital refugee.
"Digital recluse – A person in this category absolutely refuses to knowingly use electronic technology. Computers are forbidden in his/her household. Microchips exist only in tools where their true nature is disguised (e.g., automobiles, microwaves, heating/cooling systems).
Digital refugee – A person in this category uses technology unwillingly. It has been thrust upon him/her by his/her environment. Although using technology is a chore, not using it is even more of a challenge. S/he may have grown up with technology or may have been forced to adopt technology as an adult. S/he prefers hard copy and distrusts electronic resources. S/he may regularly enlist other for assistance in the use of technology, particularly reducing technology to a non-electronic form (e.g., printing e-mail before reading it).
Digital immigrant – A person in this category has willingly traveled to the land of technology. Although unfamiliar with the full potential of various electronic tools, s/he holds an underlying belief that technology can be a useful tool, especially for repetitive tasks. S/he may have grown up with technology or may have adopted technology as an adult.
Digital native – A person in this category uses technology in executing a wide variety of tasks and readily adapts to changes in the tools that s/he uses. S/he may have grown up with technology or may have adopted technology as an adult.
Digital explorer – A person in this category pushes electronic tools to the limit and is always on the lookout for new tools that do more, work faster, and work more easily.
Digital innovator – A person in this category doesn’t just look for new technology tools, s/he builds new tools and/or adapts old tools to new purposes.
Digital addict – A person in this category is highly dependent upon technology tools. S/he may become quite distressed when access to technology tools is disrupted."
The quiz is available at Stockton University: at http://loki.stockton.edu/~intech/spotlight-digital-denizens.htm
Thursday, September 18, 2008
Greetings from San Francisco
I'm spending this week in San Francisco, attending the Society for Healthcare Strategy and Market Development (SHSMD) Conference and discussing the vagaries of healthcare planning, marketing and public relations. My colleague Dan Millar and I gave a presentation on Wednesday morning dealing with Crisis Communication and Social Media (you can see the link to our survey on the subject to the left), which went very well. We laughed at the opening session entertainment featuring political satirist Mark Russell - with his political jokes, piano and still entertaining audiences with hat and bowtie.
Today's opening session featured author Andrew Keen, who bills himself as the "anti-christ of silicon valley". His remarks regarding Web 2.0 and the "Cult of the Amateur" were interesting and provacative. His premise is that Web 2.0 has created an environment where - while everyone has access and can be an author - we have lost respect for expertise and there is little or no mechanism to proof, check, authenticate or serve as gatekeeper to prevent false and often crazy information being labeled as "the truth." He told one story where he was talking to a person before the last election, and the person said -"I could never vote for Al Gore, he's Jewish!" Andrew asked, "how do you know that?" The answer was, "I read it on the internet!" Falsehoods, lies and malicious information are now being passed off as accurate or true. Keen says that this total lack of respect for expertise has already led to negative impact in the Music Industry, Journalism and a variety of other fields as "talent" is no longer being paid for being talented, and he chastized marketers for falling into the trap that the Internet (YouTube, Facebook, Google, etc.) provides a forum for "free marketing" - when in fact it isn't free, the internet companies are th e only ones being paid, and advertising is not discernable from informational content, and eventually it could "all be marketing" - so there beign no such thing as paid marketing, we're putting ourselves out of a job. Take a look at his Blog, or read his book, "The Cult of the Amateur"
Fred
Today's opening session featured author Andrew Keen, who bills himself as the "anti-christ of silicon valley". His remarks regarding Web 2.0 and the "Cult of the Amateur" were interesting and provacative. His premise is that Web 2.0 has created an environment where - while everyone has access and can be an author - we have lost respect for expertise and there is little or no mechanism to proof, check, authenticate or serve as gatekeeper to prevent false and often crazy information being labeled as "the truth." He told one story where he was talking to a person before the last election, and the person said -"I could never vote for Al Gore, he's Jewish!" Andrew asked, "how do you know that?" The answer was, "I read it on the internet!" Falsehoods, lies and malicious information are now being passed off as accurate or true. Keen says that this total lack of respect for expertise has already led to negative impact in the Music Industry, Journalism and a variety of other fields as "talent" is no longer being paid for being talented, and he chastized marketers for falling into the trap that the Internet (YouTube, Facebook, Google, etc.) provides a forum for "free marketing" - when in fact it isn't free, the internet companies are th e only ones being paid, and advertising is not discernable from informational content, and eventually it could "all be marketing" - so there beign no such thing as paid marketing, we're putting ourselves out of a job. Take a look at his Blog, or read his book, "The Cult of the Amateur"
Fred
Saturday, September 6, 2008
Wordle
I finished my first assignment for my online distance learning instruction class this week, and was intrigued by all the interesting resources out there. For instance, despite having been on iTunes a gazillion times to download music, I was unaware that there was a "iTunes University" with thousands of free downloads of class lectures and videos from dozens of schools and hundreds of topics. I also learned about "Wordle" - a fun little toy that creates word clouds from any block of text:
You can see how it interpreted my blog above.
Fred
Wednesday, September 3, 2008
Technology here I come
As anyone who has ventured to this little blog knows, I haven't been a house-afire in keeping my postings current. SO, to push the effort a little and to get this Boomer a little more comfortable with the technology of the 21st century, I've signed up for a class in designing a class in distance learning. Might as well dive in - sticking my toe in didn't help.
The course started this week with assignments in learning how to post things in OnCourse, the software for the class. I'll keep you informed as to how it goes!
Fred
The course started this week with assignments in learning how to post things in OnCourse, the software for the class. I'll keep you informed as to how it goes!
Fred
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