Monday, May 5, 2008

Survey results starting to come in

The Crisis communication and social media survey (link on left) is starting to create some results. There are already some interesting findings:

  • More than half of the respondents either don't have a crisis communication plan or it is not separate from their organization's disaster plan
  • About 2/3 of the the respondents have the senior PR person as primary spokesperson in a disaster
  • Most used news releases and reactive news media interviews to convery their key messages.
  • Most also used ongoing employee communication tools to keep their employees informed during the crisis
  • New media or social media is not being used widely yet -

The link to the survey is provided on the left..if you haven't completed it yet, I encourage you to do so...if you have, share the link with a friend!