I'm being bad!
This blog thing seemed like a good idea at the time, and it has made me better at monitoring my RSS blog feeds. But keeping up with other folks blogs is one thing...keeping up with my own is something entirely different.
So, if you stumble across this blog - realize it hasn't been updated for a while and are in the mood for some PR discussion...plug in to PRSA's professional blog: ComPRehension (http://comprehension.prsa.org/).
Oh, and I will get back on this thing...
Fred
Friday, August 8, 2008
Friday, July 11, 2008
Another vacation photo
I posted my excuse for not posting in June - my trip to Norwegian Fjords, and actually had a real live person suggest that I post another vacation pic...
Your wish is my command...
Getting Help
My friend Robbie (she is the Web Content Coordinator at St. Francis) felt sorry for me and my feeble attempt to enter the blogosphere. She offers help...reminding me to keep my posts:
Yes M'am
Here's one she sent me:
A Sample Blogging Workflow
http://www.chrisbrogan.com/a-sample-blogging-workflow/
FB
- frequent,
- short,
- with bullets
Yes M'am
Here's one she sent me:
A Sample Blogging Workflow
http://www.chrisbrogan.com/a-sample-blogging-workflow/
FB
Saturday, July 5, 2008
Asked in class
The other night in class, I was asked - again - to explain the "log" system we use in crisis to avoid getting too behind in a "now" is too late environment.
So, here you go - fairly simple -
1) Select a time frame (either 15 minutes or 30 minutes) for the cycle.
2) Pre-write your "first" release or notification - recognize that your information will post on a blog, be typed up as a release or set on your Web site as a "diary" or "journal" and your first statement can be pre-written so little or no time is lost - ours is "At ____(time) St. Francis was notified that _______(brief statement of what you told when notified; e.g. that there was a chemical spill in the hospital's NICU, or whatever)...and the hospital's (organization's) crisis team has been called and is responding. We will have an update for you in just 15/30 minutes when we know more."
3) Work your cycle - 10 or 20 minutes of information gathering, 3 or 5 minutes to draft a short paragraph indicating what - new - you KNOW (no speculation). In the second and subseqent releases - be open to questions and advise that you will answer them in subsequent announcements as you learn the answers.
4) Keep the "cycle" going for the first 2 - 6 hours of the crisis until you have staff, and you have passed the initial period of time when you have more unanswered questions than answers.
5) Switch to a "traditional" crisis response with news conferences, news releases posted at designated times (e.g. twice a day) and integrate all your communication processes from face-to-face to blogs, web sites, faxes, etc. etc.
That's it.
So, here you go - fairly simple -
1) Select a time frame (either 15 minutes or 30 minutes) for the cycle.
2) Pre-write your "first" release or notification - recognize that your information will post on a blog, be typed up as a release or set on your Web site as a "diary" or "journal" and your first statement can be pre-written so little or no time is lost - ours is "At ____(time) St. Francis was notified that _______(brief statement of what you told when notified; e.g. that there was a chemical spill in the hospital's NICU, or whatever)...and the hospital's (organization's) crisis team has been called and is responding. We will have an update for you in just 15/30 minutes when we know more."
3) Work your cycle - 10 or 20 minutes of information gathering, 3 or 5 minutes to draft a short paragraph indicating what - new - you KNOW (no speculation). In the second and subseqent releases - be open to questions and advise that you will answer them in subsequent announcements as you learn the answers.
4) Keep the "cycle" going for the first 2 - 6 hours of the crisis until you have staff, and you have passed the initial period of time when you have more unanswered questions than answers.
5) Switch to a "traditional" crisis response with news conferences, news releases posted at designated times (e.g. twice a day) and integrate all your communication processes from face-to-face to blogs, web sites, faxes, etc. etc.
That's it.
Sunday, June 29, 2008
Sorry, been gone...will re-energize in July
This is supposed to be a "professional" blog...but like a lot of newbie bloggers, time and focus got away from me last month. One big reason is that I took three weeks away from the work world for a vacation through the fijords of Norway. Anyway, I'm back and will attempt to post more regularly starting in July.
FB
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